PRESS RELEASE – August 26, 2016

 In Press Release

The Smart Breastfeeding Meter Wins Two Prestigious Awards for its Patented Wearable Technology

IsenseU, Inc., earns The National Parenting Center’s Seal of Approval and wins 2016 “Family Choice Awards”  

San Diego —August 26, 2016— IsenseU, Inc., a technology-based start-up dedicated to supporting breastfeeding mothers, has won the 2016 “Family Choice Awards” and has been selected been selected to receive The National Parenting Center’s Seal of Approval. These are the company’s third and fourth award recognition since launching in March 2016, following its 2016 Gold “Mom’s Choice Award” and 2016 “Top Choice of the Year” award by Baby Maternity Magazine.

According to the World Health Organization, infants should be exclusively breastfed for the first 6 months of life to achieve optimal growth, development, and health. However, approximately 40 percent of the 4 million women who give birth in the U.S. will stop breastfeeding because they fear over concerns about insufficient milk. To address this concern, IsenseU created The Smart Breastfeeding Meter.

The Smart Breastfeeding Meter is a groundbreaking wearable device and mobile application designed to measure the volume of breast milk consumed during nursing and provide a detailed summary report of babies’ feeding patterns. The product has three components: the IsenseU app, earphones and a microphone embedded baby safe sensor. Featuring patented technology, IsenseU not only tracks baby’s breast milk intake while storing each session’s data, but also allows mothers to listen to the sound of their baby’s nursing swallows— greatly enhancing the bonding experience. The app will capture babies’ swallowing sounds in an album and also track feeding patterns over time, allowing mothers to cultivate and trust their intuition.

“Our goal at IsenseU is to give mothers the tools and confidence they need to continue breastfeeding through baby’s first 6 months of life,” said Dr. Osnat Emanuel, CEO of IsenseU. “Breastfeeding provides so many emotional and physical benefits for both moms and babies, and we think every mom should be able to enjoy these moments, worry-free.”

The Family Choice Awards program recognizes the best products, services and resources for all members of a family. This awards program, now in its 19th year, is one of the most coveted, family friendly consumer awards program in the nation. In the “Technology and Apps” category, The Smart Breastfeeding Meter was selected as a winner based on feedback from judges made up of technology professionals, teachers, parents, and age appropriate children. The nominated products were judged by the following: 

  • Consumer Appeal
  • Relevance
  • Value
  • Simplicity
  • Uniqueness
  • Educational
  • Innovative
  • Engagement
  • Ease of Use
  • Family Friendly


The National Parenting Center’s Seal of Approval program is an independent testing procedure conducted to judge a variety of products introduced and marketed to the parent/child consumer market. The testing involves a multi-step process conducted over an eight-week period. Staffed by volunteers, the testing facility of The National Parenting Center gives parents, children, and educators the opportunity to examine a variety of submitted products. The Seal of Approval program is designed to continue the efforts of The National Parenting Center, which was chartered in 1989 to help inform parents as they tackle the challenges and enjoy the many rewards of parenting.
The Smart Breastfeeding Meter is now available to order online for $89.99 at,, and now For more information, please visit

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