Press Release – June 12, 2016

 In Press Release

IsenseU, Inc. Earns Baby Maternity Magazine’s 2016 “Top Choice of the Year” Award

The Smart Breastfeeding Meter wins award in the Nursing Aids category


San Diego —June 12, 2016IsenseU, Inc., an Israel-based technology start-up dedicated to supporting breastfeeding mothers, has been awarded the 2016 “Top Choice of the Year” award by Baby Maternity Magazine. After being reviewed by over 50 pregnant women, new moms and caregiver professionals, the company’s Smart Breastfeeding Meter was granted the award for the Nursing Aids category.


top_choiceBaby Maternity Magazine, published by Scooterbay Publishing, Inc., hosted its 3rd Annual awards program on May 19, 2016. The awards program has a mission to honor the very best in prenatal, maternity, baby and juvenile entertainment products. This year’s event was the biggest yet, with over 230 products featured from over 140 companies. 


Unlike other review programs, Baby Maternity Magazine judges consist of pregnant women, new moms and caregiver professionals, who are asked to evaluate each product thoroughly, allowing every product to receive multiple reviews. Entries are evaluated to recognize distinction and are judged against a high standard of merit in their category of entry. Based on the scores and comments from reviewers, products are then determined to be finalists for the Top Choice of the Year award. Only one product per category can win a Top Choice of the Year to uphold the historical standard of excellence that Baby Maternity represents.

“Winning a Baby Maternity Award showcases our dedication to supporting breastfeeding mothers,” said Dr. Osnat Emanuel, CEO of IsenseU. “We are honored to be selected for this award among the hundreds of innovative products from around the world.”

IsenseU’s Smart Breastfeeding Meter is a groundbreaking wearable device and mobile application designed to measure the volume of breast milk consumed during nursing. It has three components: the IsenseU app, earphones and a microphone embedded baby safe sensor. Featuring patented technology, IsenseU not only tracks baby’s breastmilk intake, but also allows mothers to listen to the sound of their baby’s nursing swallows— enabling more knowledge and motherly intuition, and delivering the peace of mind all mothers deserve.


The Smart Breastfeeding Meter is now available to order online at and, as well as beginning June 1, 2016.

IsenseU, Inc. is an innovative company whose founding team members include doctors, lactation specialists, researchers and mothers. The IsenseU team has researched ways to support breastfeeding women in order to provide mothers the peace of mind of knowing how much their child has nursed. Years of research, data collection and processing with the assistance of hundreds of mothers have led to the innovative solution now known as The Smart Breastfeeding Meter.


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