Press Release – April 20, 2016

 In Press Release

IsenseU Launches Revolutionary Smart Breastfeeding Meter for Nursing Mothers

Using Innovative Patented Technology to Enhance the Breastfeeding Experience


San Diego, California – April 20, 2016 IsenseU has developed a unique, wearable technology that will transform breastfeeding for nursing mothers: a groundbreaking Smart Meter designed to monitor and measure, in real time, their baby’s milk intake while breastfeeding. This innovation will provide knowledge that will result in vital peace of mind and confidence for mothers in those precious first months of their baby’s life.

Research shows that although 80% of new mothers choose to breastfeed their newborn baby, 50% of these women stop once their baby reaches 4-6 weeks old, predominantly because they believe that they aren’t providing sufficient  milk to feed their baby.

The cutting-edge solution, will support breastfeeding mothers and empower them with enhanced intuition and knowledge.  Dr. Osnat Emanuel, IsenseU CEO, explains that “Breastfeeding is a significant period for both mother and baby. We want to create a breastfeeding experience that gives mother a sense of calm and confidence, and so encourages her to continue breastfeeding and benefit from it.”

IsenseU LTD., is an innovative tech start-up founded by serial entrepreneur Izhak Nakar and acting IsenseU Executive Chairman. The company’s board of seasoned entrepreneurs includes CEO Dr. Emanuel, who brings a wealth of expertise in creating interactive technologies for babies. IsenseU has invested millions of dollars to produce their patent Smart Meter.  This fills a gap in the market where today’s millennial smartphone-savvy mothers are demanding more information and control when breastfeeding their babies. The product is owning a new category within the feeding market, as founder Nakar comments: “IsenseU delivers to an essential need and will drive a new paradigm of women continuing to nurse their babies for longer.”  

The IsenseU Smart Breastfeeding Meter consists of a user friendly smartphone app and earphone set containing an embedded baby safe sensor for mothers to listen to their baby’s swallow sounds. Together these measure how much milk the baby is consuming while nursing. Developed by technology experts, IsenseU performs a complex analysis that calculates the quantity of milk consumed. It identifies in real time baby’s effective swallow sounds, via a unique audio signal, which can distinguish between the effective swallow sounds and other baby sounds.  As such, the algorithm is comprised of a database using hundreds of nursing events that were documented in the IsenseU laboratory. The resulting computed quantities of milk consumed were compared with recorded changes in baby’s weight directly after feeding (the medical standard today for calculating the amount of milk consumed).   This all resulting in IsenseU being able to compute an optimal assessment of the quantity of milk baby has consumed.  This acting as a valued additional aid in helping mothers today prolong their breastfeeding time with their new baby.

The analysis of the feeding results is all done in real time using any smart device and offline (as flightmode is recommended) The IsenseU app can be downloaded from the Apple Store and from Google Play, using a unique product code found in each package.  

The app also tracks and reports the nursing patterns overtime, records the baby’s voice sounds in a baby album to share with loved ones, and gives helpful breastfeeding tips, all to help mothers stay confident throughout this very natural experience.  IsenseU allows mothers to fall in love with their newborn, with peace of mind.  With IsenseU breastfeeding has never sounded so sweet.



About IsenseU

MomSense is an innovative company whose founding team members include doctors, lactation specialists, researchers and mothers. The IsenseU team has researched ways to support breastfeeding women in order to provide mothers with the peace of mind of knowing how much their baby has nursed. Years of research, data collection and processing with the assistance of hundreds of mothers have led to the innovative solution now known as The Smart Breastfeeding Meter.


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